Communications and Social Marketing

The Robert Wood Johnson Foundation published a guide to promoting Active Living Communities. The RWJF Guide is designed to help you use communication tools to speak to your community about the value of active living. It is a step-by-step approach to planning marketing and communications programs with examples of other programs and tools and resources to assist your program. This is a large PDF file (89 pages) and may take time to download.

The Center for Community Change is committed to reducing poverty and rebuilding low income communities. To do this, we help people to develop the skills and resources they need to improve their communities as well as change policies and institutions that adversely affect their lives. We believe that poor people themselves

The author describes the elements of social marketing and illustrates how they can be applied to create active living communities and identity opportunities at the state and national level that will enhance the effectiveness of local efforts.

The Shape We're In is a national public education initiative supported by The Robert Wood Johnson Foundation. It places a media spotlight on physical activity and obesity to promote public awareness and spark dialogue and action across the country. The centerpiece is a five-part newspaper series distributed free by Knight Ridder/Tribune Information Services on June 2 to newspapers across the United States.

This manual contains strategies to help advocates committed to moving their police departments closer to a vision of community-centered policing. Organized for Change: