Promoting Active Living: A Guide to Marketing and Communication

The Robert Wood Johnson Foundation published a guide to promoting Active Living Communities. The RWJF Guide is designed to help you use communication tools to speak to your community about the value of active living. It is a step-by-step approach to planning marketing and communications programs with examples of other programs and tools and resources to assist your program. This is a large PDF file (89 pages) and may take time to download.